Sunday, July 22, 2007

Hype and Harry

Until now, I still don't understand the fuss about Harry Potter that's gripping a lot of people. I think it's bullshit + hype + marketing at its finest.

To set it straight, I've never read any book nor have I watched any movie. Got no plans doing so either. The only contribution this whole hullabaloo brings in goes straight to author JK Rowling's pockets. Undeniably, this is a multimillion dollar (or pound) venture.

And she has a bunch of crazed hypebeasts to thank for it.

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