In the Philippines' quest for its first ever Olympic Gold Medal, a lot of local companies and certain individuals (and politicians) have bought into the hype. They are offering staggering amounts for the first Filipino athlete to bring home the gold.
Quite patriotic, eh? Not so. It's a brilliant marketing strategy though. These companies and individuals will benefit from the free publicity gained by riding on the Philippine team's seemingly insurmountable task of winning a medal in Beijing.
Simply put, it's a win-win situation for them. We all know it's near impossible for the Philippines to win a medal, let alone gold. That said, no need for these people to cough out their promised incentives. Now, if and when a miracle happens and we do win a medal, imagine the additional publicity they will be getting while leeching themselves to the medal winners. I'm sure they'll be milking everything for more than what its worth.
That's marketing and advertising at its selfish, capitalistic best.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment