Unloyal Mega

I was surprised to see Sharon Cuneta in various ads for telecom giant Smart Communications. Apparently, the Megastar, also known as the SuperFerry for her cruise-liner figure, doesn't value brand loyalty as she used be the chief pitchwoman for Smart's biggest rival, Globe Telecom.

Money talks indeed, even for the mega-rich. I guess she's trying to get back the title as most bankable celebrity endorser after Manny Pacquiao and Kris Aquino took over the past few years.